Marketing Management
An Online MBA in Marketing Management is dedicated to students and working professionals looking to advance their careers in the marketing professional space. This program incorporates basic business concepts and more focused marketing strategies, enabling students to learn about digital marketing, consumer behaviour, branding and conducting marketing research. With this online coursework, students will learn how to study the market and its trends to develop strategies and implement them. They also understand the positive impact of numbers in business. As a result, clients are trained to take up their knowledge in the changing times of marketing skills in several industries.
Online MBA in Marketing Management: Syllabus
The curriculum of an Online MBA in Marketing Management includes various subjects. The following are the most common subjects included in this program.
-
International Marketing
-
Marketing Research
-
Brand Management
-
Consumer Behavior
-
Sales Management
-
Digital Marketing
-
Market Analytics
Online MBA in Marketing Management: Skills to develop
|
Skills |
Application in Job |
|
Strategic Thinking |
Assists in formulating optimal marketing plans capable of targeting their different business circumstances, directing the discovery of new opportunities and competitive edge. |
|
Consumer Behavior Analysis |
Such attributes help formulate focused marketing strategies for specific consumer groups, thus boosting the campaign's success. |
|
Brand Management |
This skill encompasses the generation and execution of processes that resonate with the organization’s ideology, enhancing client assurance and the brand's advent in a saturated market. |
|
Communication Skills |
These are important in making marketing content and illustrations and persuading the appropriate people in alignment with the message. |
|
Leadership and Team Management |
This skill entails inspiring subordinates, resolving conflict, and conducting practical analysis to increase an organization's performance. |
MBA in Marketing Management: Top jobs
Completing an MBA in Marketing Management can help you get top jobs from leading businesses in India and abroad. A few of the best jobs you can get with an MBA in Marketing Management from a top college or university in India.
|
Job Roles |
Responsibilities |
|
Marketing Manager |
As a Marketing Manager, you will develop and execute marketing plans, manage campaign results and teams, and perform other duties. In this position, you will conduct market analysis, define brand and product positioning, conduct marketing activities, and manage budgets. The ultimate goal will be to increase the organization's market and grow it even further. |
|
Product Manager |
As a Product Manager, you will work with a cross-functional team to develop and launch new products. Your responsibilities will include generating and developing ideas for the latest products, seeking business opportunities, managing extensive market competition, the new product development process, and pricing for a successful product introduction. |
|
Advertising Manager |
The main goal of an Advertising Manager is to promote and market products or brands to sustain and grow them. You will strategize for, implement, monitor, and improve different advertising campaigns on traditional and digital platforms. Essential tasks include developing briefs, planning media, and measuring and improving campaigns. |
|
Market Research Analyst |
Their primary responsibilities include designing and conducting research studies to gather data on market trends, customer preferences and industry developments. They analyse quantitative and qualitative data using statistical tools and techniques to draw meaningful insights that inform business strategies and marketing efforts. |
|
Brand Manager |
The primary responsibilities include developing and executing long-term brand strategies that align with business objectives and conducting market research to understand consumer behaviour and competitive dynamics. They plan and oversee marketing campaigns across various channels, ensuring that messaging is consistent and resonates with target audiences. |
Top Colleges for Online MBA in Marketing
Here are some of the top online MBA universities offering marketing management specializations.
NMIMS – CDOE
NMIMS CDOE is one of the most reputed institutions for online and distance education in the education industry. It offers a UGC-approved and AICTE-approved Online MBA in Marketing, which can help students and working professionals learn all marketing-related subjects and gather information about the latest tools, techniques, and trends in their domain.
Fee Structure for Pursuing Online MBA in Marketing at NMIMS CDOE:
-
Total Course Fee: INR 1,96,000
-
Annual Fee: INR 1,05,000
-
Per Semester Fee: INR 55,000
Online MBA in Marketing Management at NMIMS CDOE: The Curriculum
Online Manipal University
This online MBA program in Marketing from Manipal University Jaipur provides you with the skills to become an expert in the business world. With the help of this program, you will succeed in the marketing field by learning essential abilities like strategic planning, market research, analyzing data and managing brands.
Following is the fee structure for pursuing an Online MBA in Marketing Marketing Management:
-
Total Program Fee: INR 1,75,000
-
Per Semester Fee: INR 43,750
Online MBA in Marketing Management at Online Manipal University: The Curriculum
Jain Online University
An online MBA in Marketing Management from Jain Online University can help students and working professionals learn and achieve their career goals. You can benefit from a curriculum that develops strategic marketing expertise, skills and industry insights. The program covers consumer behavior, market research, brand management, digital marketing and advertising and helps you gain the skills to create effective marketing campaigns and drive business growth.
Following is the fee structure for pursuing an Online MBA in Marketing Management at Jain Online University:
-
Total Course Fee: INR 1,60,000
-
Per Semester Fee: INR 40,000
*EMI options are also available to provide financial aid to the students.
Online MBA in Marketing Management at Online Jain University: The Curriculum
Chandigarh University Online
If you are looking to build a strong foundation in marketing principles, strategies and techniques, CU Online’s MBA in Marketing Management is one of the best options in India. The program covers key areas such as consumer behaviour, market research, digital marketing, branding and sales management.
Following is the fee structure for pursuing an Online MBA in Marketing Management at Chandigarh University:
-
Total Course Fee: INR 150,000 (25% early bird discount)
-
Per Semester Fee: INR 37,500 per semester
Online MBA in Marketing Management at Online Chandigarh University: The Curriculum
An Online MBA in Marketing Management is a good option for anyone looking to advance their career in marketing. It combines fundamental business concepts with extreme marketing practices. It provides skills that suit various career options, such as Marketing Manager, Product Manager, Brand Manager, and more. With the methods and knowledge provided in these programs, the student is encouraged to be a strategic thinker and a leader, both of which are needed in the line of business. Therefore, it is an excellent risk to invest in this program.
Frequently Asked Questions
1. What is an Online MBA in Marketing Management?
An Online MBA in Marketing Management is a program developed for the students and professionals who possess knowledge on business management as well as advanced strategies for marketing. It focuses on several areas such as market research, consumer behavior, branding and even digital marketing to help a person engage in different marketing activities.
2. Who should pursue an Online MBA in Marketing Management?>
This program is best suited for both the students and working executives who are developing their career or want growth in their career and aspirations in marketing. It is valuable to those who want competency in strategic marketing, brand management, digital marketing and allied fields while still being employed.
3. How long does it take to complete an Online MBA in Marketing Management?
Typically, the program lasts for one, up to two years, depending on the university and the mode of study; either part-time or full-time study mode being chosen.
4. Can I pursue an Online MBA in Marketing Management while working full-time?
Yes, Online MBA in Marketing Management is flexible, so it is usually possible to complete an Online MBA without giving up an individual's job. A good number of the universities normally have flexible learning, which consists of evening classes, classes during weekends and self-directed studies.
