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Digital marketing is the component of marketing that utilizes the internet, digital gadgets, digital media, and platforms to promote products and services. The Digital Marketing programme has been designed with the objective of familiarizing students with key aspects of digital marketing.
DPUCOL learners will gain a working knowledge of the domain and understand the framework of online marketing businesses and their operations effectively. They will learn how to use social media tools for branding and sales, along with grasping technical skills. Further, students will familiarize themselves with the best practices, tools, and technologies, understand the future of digital marketing, and prepare themselves for it.
After the completion of the programme, students will be exposed to digital marketing activities and will be able to start a website or an app/video channel on their own. They can also start their own digital marketing agency.
| Duration | 6 Months |
| Cost | ₹ 28,000/- |
| Course | Semester Wise | One Time | |
|---|---|---|---|
| Per Semester | Total Fees | ||
| Digital Marketing | ₹ 28,000.00/- | ₹ 28,000.00/- | ₹ 28,000.00/- |
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| Subjects | Credits |
|---|---|
| Introduction to Digital Marketing | 4 |
| Search Engine Optimization | 4 |
| Integrated Marketing Communication | 4 |
| Social Media Marketing | 4 |
| Emerging Trends in Information Technology | 4 |
EMIs are available.
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Step 4- Now upload all the necessary documents.
Step 5- Submit this application form and pay the application fee.
Dr. D.Y.Patil Vidyapeeth University, Pune Online Examination System
Student Information GuideDr. D.Y. Patil's online examination system offers online students the flexibility of giving examinations at designated centers or a preferred location of their choice through online proctoring.
Exams for all online programs at D.Y. Patil's University are proctored online using cutting-edge technology. Internal and external examinations are part of the exam pattern. Internal (assignments) weightage is 30%, whereas external (end-of-term examinations) weightage is 70%.
Proctoring (at your preferred location): In online proctoring, students need to give their exam at their preferred location, provided the following:
question paper will be divided into three parts in the following format:
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