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#24 by NIRF 2025NMIMS Executive MBA in Digital Marketing
NMIMS Executive MBA in Digital Marketing - Program Overview
The NMIMS Executive MBA in Digital Marketing is designed for professionals who want to strengthen their expertise in digital customer acquisition, brand growth, marketing analytics, and online business strategy. Offered by NMIMS Online, the Executive Online MBA program in Digital Marketing helps learners develop the strategic and managerial capabilities needed to lead modern marketing functions.
This 2-year, AICTE-approved Executive MBA combines management education with specialized digital marketing knowledge through subjects such as Digital Marketing Strategy, Social Media Marketing, Search Marketing, Content Marketing, Consumer Behaviour, Marketing Analytics, and Brand Management. The Online Executive MBA program in digital marketing from NMIMS prepares experienced professionals for leadership roles across marketing, e-commerce, consulting, media, and technology sectors.
Applications Closing Soon
Accredited. Recognized. Career Ready.
NIRF Ranked
QS Recognized
UGC-entitled
NAAC Accredited
AICTE Approved
AACSB Accredited
Ranked #52 among Universities & #24 in Management Category by NIRF 2025.
Ranked Among Top 10 MBA Programs in India by Outlook ICare MBA 2024
World Education Congress & Global Awards - Best Private Edtech University (2021)
Education Innovation Awards, Entrepreneur India (2022) for Best University for Online Degree.
Other In-demand Executive MBA Specializations Offered by NMIMS Online
Marketing Management
₹ 11,667/month onwards
2 Years
Deadline: 14 July 2026
Applied Finance
₹ 11,667/month onwards 2 YearsDeadline: 14 July 2026
Leadership and Strategy
₹ 11,667/month onwards 2 YearsDeadline: 14 July 2026
Operations and Supply Chain Management
₹ 11,667/month onwards 2 YearsDeadline: 14 July 2026
NMIMS Executive MBA in Digital Marketing Fee Structure 2026
The NMIMS Executive MBA in Digital Marketing fees structure and EMI options make the fees payment of the online executive program manageable over the duration of the program.
₹2,50,000/-
Total Program Fee
Varies in the next year
₹4,00,000/-
Tuition Fee
CurriculumNMIMS Executive MBA in Digital Marketing Syllabus
Here is the NMIMS Executive MBA in Digital Marketing curriculum, covering foundation modules and electives across 8 terms:
Management Communication- Financial Accounting
- Quantitative Methods
- Mathematics for Management
- Finance
- Spreadsheet Modelling - Excel 2013
Quick Facts
- AICTE Approved - The MBA WX program is AICTE-approved for working professionals.
- On-Campus Immersion - Networking sessions with peers, faculty, and industry veterans are built into the program structure.
Top Scholarships & Financial Benefits at NMIMS Online
Defence and Paramilitary Scholarship
Applicants must be active or retired personnel from the armed forces or paramilitary services, or their immediate family members, with a valid identity card as proof.
Claim your
scholarship today!
Key Insights You must know before choosing
NMIMS Executive MBA in Digital Marketing
Your NMIMS Executive MBA in Digital Marketing Degree Sample
You will receive an AICTE-approved Executive MBA degree in Digital Marketing from NMIMS.
The NMIMS Executive MBA is recognized internationally by WES, making it accepted globally.
These include assignments, quizzes, case study submissions, and capstone project contributions that build applied understanding of concepts throughout the program.
Internal Assessment (IA)
Term-End Examination (TEE)
These exams are held at the end of each term in a fully online, remotely proctored format. Learners must meet the minimum passing criteria in both IA and TEE to clear each subject.
Exam Pattern
What is NMIMS Executive MBA in Digital Marketing Exam Pattern?
The NMIMS Executive MBA in Digital Marketing Exams are conducted in a fully online mode with proctoring technology, ensuring secure and fair evaluation across all eight terms.
30%
Internal Assessment (IA)70%
Term-End Examination (TEE)Who Can Apply to NMIMS Executive MBA in Digital Marketing - Eligibility Criteria
Educational Qualifications
Candidates must hold a bachelor's degree (10+2+3) in any discipline from a recognized university or an equivalent degree recognized by the Association of Indian Universities (AIU).
Grades
A minimum of 55% marks in graduation is required with 3-year experience (50% for SC, ST, OBC, PwD candidates).
Work Experience
A minimum of 3 years of work experience is mandatory. Shortlisted candidates are required to undergo a Personal Interview as part of the admission process.
NMIMS Executive MBA in Digital Marketing Admission Process 2026
NMIMS Online Career Services - Opportunities & Hiring Partners
Key Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.
Digital Marketing Manager
Annual Average Salary
24% YoY
₹10 LPA - ₹16 LPA
Social Media Manager
Annual Average Salary
20% YoY
₹7 LPA - ₹12 LPA
SEO & SEM Specialist
Annual Average Salary
22% YoY
₹7 LPA - ₹12 LPA
Content Marketing Manager
Annual Average Salary
18% YoY
₹8 LPA - ₹13 LPA
Marketing Analytics Consultant
Annual Average Salary
19% YoY
₹9 LPA - ₹15 LPA
Performance Marketing Manager
Annual Average Salary
23% YoY
₹10 LPA - ₹16 LPA
Head of Digital Marketing
Annual Average Salary
20% YoY
₹14 LPA - ₹22 LPA
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Clear Your Doubts Before Enrolling
in NMIMS Executive MBA in Digital Marketing
You can complete the program in two years. The online format of the program will allow you to balance your job and your studies.
The curriculum covers areas such as Digital Marketing Strategy, Social Media Marketing, SEO, SEM, Content Marketing, Marketing Analytics, Consumer Behaviour, Brand Management, and Digital Transformation.
The program is ideal for marketing professionals, entrepreneurs, business leaders, and managers looking to advance their expertise in digital and data-driven marketing.
The Executive MBA is designed for experienced professionals and combines advanced management concepts with specialized digital marketing knowledge and industry application.
Yes. The program helps professionals develop strategic marketing and leadership skills while continuing to work, making it suitable for career advancement.
The program helps professionals strengthen their expertise in digital strategy, customer acquisition, marketing analytics, and brand management, supporting progression into leadership roles.
Graduates can pursue roles such as Digital Marketing Manager, Performance Marketing Manager, Brand Manager, Growth Marketing Manager, Marketing Consultant, and E-commerce Manager.
Opportunities are available across e-commerce, technology, FMCG, retail, media, healthcare, banking, consulting, and startup sectors.
Yes. The curriculum focuses on strategic decision-making, digital transformation, and marketing leadership, preparing professionals for senior-level responsibilities.
Yes. The program includes experiential learning and a mandatory industry project that allows learners to apply digital marketing concepts to real business challenges.
Candidates must hold a bachelor's degree with at least 55% marks (50% for reserved categories) and have a minimum of 3 years of work experience.
No. Admission is based on academic qualifications, work experience, and performance in the Personal Interview conducted by NMIMS.
The process includes online application submission, document verification, a Personal Interview, and final admission confirmation by NMIMS.
Yes. The program is specifically designed for working professionals seeking career growth while continuing their employment.
Applicants typically need academic certificates, work experience documents, identity proof, and other records required during the admission process.
For the July 2026 batch, applications open on 27th April 2026. The last date for application submission is 2nd July 2026, interviews conclude by 7th July 2026, admissions close on 15th July 2026, and classes commence on 27th July 2026.
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